kapalkova.design

Andrea Kapalkova

BrandUX/UIGraphic

I’m a freelance graphic and UX/UI designer based in Slovakia. I design visual identities, websites and apps.

Design with purpose.
Made for people.

Andrea Kapalkova
Based in Slovakia · Working remotely

I’m Andrea. I help brands find their visual identity and make digital products easier to use.

I work across visual identity, UX/UI and graphic design. I design websites and mobile apps that are easy to navigate, taking them from structure and wireframes through to prototypes and interfaces ready for development.

I’ve spent several years working in design, branding and marketing for companies in Slovakia and abroad, primarily technology companies and startups. Today, I work as a freelance designer, guiding projects from the first conversation through to the final handover.

Explore my experience
Every idea we shared came back as something more polished, more thoughtful, and perfectly aligned with our brand.
What impressed me most was not just the design skills, but the way Andrea understood our vision instantly.
Andrea brought a rare mix of originality and clarity. The designs told our story in a fresh way.
Andrea combines creativity with a strategic eye, making sure every design doesn’t just look good but also works beautifully in practice.

Experience.

  1. May 2025 — present

    Freelance

    Freelance Graphic & UI/UX Designer

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    I design complete digital and brand experiences for clients across web and mobile. I translate business goals into user journeys, wireframes and high-fidelity interfaces, with a clear information hierarchy and a consistent visual language. I also deliver complete visual identities, design systems and marketing assets that strengthen brand recognition and support measurable business outcomes.

  2. March 2020 — May 2025

    ngena / ngenious LLC.

    Design Specialist

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    I delivered end-to-end UI/UX design for complex B2B web and mobile products in a global IT environment. Working closely with product owners and developers, I planned and carried out a user-centred design process, from research, user flows and wireframes to interactive prototypes and production-ready interfaces.

    I was responsible for developing the digital brand and design system. I created marketing and product materials, campaign and social media visuals, presentations and pitch decks, using Adobe Creative Suite, Figma, WordPress and HubSpot on a daily basis.

  3. November 2019 — February 2020

    ngena LLC.

    Brand Manager

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    I managed the brand’s visual and verbal expression during a key period of growth. I defined and implemented brand guidelines across channels, developed creative concepts for campaigns, and produced digital and print assets. I worked with marketing and product teams to keep storytelling and design consistent across the website, events and sales materials.

  4. March 2019 — November 2019

    Freelance

    Freelance Graphic & UI/UX Designer

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    I delivered branding and UI/UX projects for startups and small businesses. I created logos, visual identities, responsive website layouts and simple web and app interfaces, together with brochures, banners and business cards. I managed the full design process, from the initial brief and concept exploration through iterations to final artwork and developer-ready deliverables.

  5. March 2018 — February 2019

    NIXI Ltd.

    Marketing & Design Specialist

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    I was responsible for day-to-day marketing design at an early-stage IT company. I developed campaign concepts and turned them into print and digital assets, including brochures, leaflets, banners, logos, newsletters and basic web and app interfaces. I supported product and HR teams with presentations and employer-branding visuals for internal and external events.

  6. January 2016 — March 2018

    LYNX Ltd. · Košice

    Public Relations Manager

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    I planned and delivered communication and marketing initiatives for an established IT company. I produced visual and written content for campaigns, tenders and events, including presentations, reports and advertising materials aligned with the corporate visual identity. I also coordinated events, exhibitions and employee programmes, ensuring a consistent and professional brand presence.

Brand, digital
and graphic design.

Brand Design

Logos, visual identities and brand guidelines that give your business a clear, consistent look across print and digital channels.

UX/UI Design

UX/UI design for websites and mobile apps, from user journeys and wireframes to prototypes and interfaces ready for development.

Social Media Design

Campaign visuals and graphics for social media, adapted to each format while keeping your brand recognizable.

Marketing Materials

Presentations, brochures, banners and other print and digital materials that make your message clear and easy to follow.

My toolkit.

Figma

Adobe CC

  • Illustrator
  • InDesign
  • XD
  • Photoshop

AI tools

AI is part of my creative workflow.

  • Codex
  • ChatGPT
  • Claude
  • MS Copilot
  • Grok
  • Perplexity
  • Gemini

Good work starts with a conversation.

  1. We talk about your business, audience and goals. I ask questions, listen and help define the right brief.

  2. We establish the visual direction and the thinking behind it. A shared foundation before the design takes shape.

  3. Ideas become layouts, identities and interfaces. We review the work together and refine the details.

  4. I prepare the final files and guidance you need to use them. Everything comes together as one consistent system.

Let’s talk
design.

andrea.kapalkova@icloud.com

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